Hmm...I don't get this. Is this for pre-release events that happen a week or two before launch? I think I'm going to conclude that this idea is both strange and non-sensical, as it seems most movies are released on the internet prior to ever hitting the theater. If someone wanted to steal them, doing it low-qual in a theater is a pretty bad way.

In any event, if the filmgoing experience in any way resembles an airport experience, theaters will die out faster than they are already (currently, Home Theaters are the culprit). Studio-owned theaters will quickly lose profitability to non-studio-owned ones.